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BMW Going All-Electric |
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The age of electric vehicles may finally be upon us – or at least that’s what BMW is banking on. BMW recently announced that it will convert all models to electric drive trains, range-extending engines, and plug-in hybrids over the next decade in response to a coming series of strict EU carbon emissions laws. The company’s 3 Series sport sedans will even become plug-ins. The transition is a dramatic statement from one of the world’s most recognized and well-regarded car brands.
The change would also be a huge shift for the firm. BMW introduced the first of its eco-friendly alternative fuel i-series vehicles last year. That car, while well received by electric vehicle standards, sold less than 18,000 units worldwide in 2014. That made it the 4th best-selling EV in the U.S. region. The fact that the car is considered a success while selling so few units, shows just how far the world has to go to truly embrace EVs.
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